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Users will soon have a updated setting that enables them to cut down on the quantity of AI-created media appearing in their timelines. This move comes as the company revealed that it presently contains in excess of 1 bn AI videos.

Testing and Rollout

This change is undergoing trials over the coming weeks before a global release. This advancement comes amid a increase in content created by AI, fueled by emerging AI video creators.

The Broader AI Trend

Recent reports that approximately 10% of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A large amount of this material is deemed “AI slop”, a label for poor-quality, mass-produced content that is typically illogical or dreamlike.

“We know from our community that a lot of users enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the power to see more or less of that, according to their own preferences,” said a spokesperson.

Scale of AI Content

The service announced that there are now 1.3 billion videos on its service tagged as made with AI. In total, over 100 million pieces of content are uploaded to the platform daily, making AI content a minor portion of its complete catalog.

User Control Features

Members will be capable of decrease or raise the amount of AI-generated videos they watch by accessing the content preference option in the platform and choosing “AI-generated content”. Additional categories that currently be controlled under the filter cover politics, fashion, beauty, and choreography.

Content Labeling and Policies

TikTok’s policies oblige users to identify “realistic” artificially created content, and it bans malicious fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is unmarked can be removed under its user guidelines.

Additionally, the platform will now attach an artificially created label to content made using its proprietary AI systems, or detected by an industry-wide initiative for recognizing content made by AI. This measure is intended to stop users from trying to bypass the labeling process.

Educational Initiatives

The platform is also launching a $2 million educational fund for experts and groups to produce informative material about ethical AI use. This project will assist non-profit groups dedicated to teaching coding and technology.

Platform Protection

The platform has defended its moderation strategy, during controversy over intentions to lay off numerous content moderators in the United Kingdom. The company is planning to cut a significant number of roles in its content moderation team in the UK capital, with worker representatives and internet security professionals expressing worry that staff are being displaced by AI moderation.

A trust and safety lead stated that human moderation would remain essential, but AI can shield workers by eliminating the most distressing content ahead of it has to be seen by people. The company reported a notable drop in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its AI tools.

We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference process content quickly.”